Privacy Policy
Privacy Policy |
Privacy Policy


        Collection of Information

        Transferring your information

        Choices you have about your info

        How and when we share information

        How long we keep your information

        Our policy on children�s information

        Your options

        Residents of the EEA

        California residents

        How we make changes to this policy

        Contact us

        Summary of changes

        We added more details about data we collect and how it's used.


Collection of Information

We collect information in a few different ways

1. When you give it to us or give us permission to obtain it

When you sign up for or use you voluntarily share certain information including your name, email address, phone number, photos, Collections, comments, and any other information you give us. You can also choose to share your precise location using your device settings or through photos. We will still use your IP address, which is used to approximate your location, even if you don't choose to share your precise location. You will also have the option to share other information about yourself such as your gender, age and preferred language.

If you connect your Facebook, Google(opens in a new window) or other third-party accounts to, we use information from those accounts (such as your friends or contacts) to improve your experience. This is dependent on the privacy policies or settings for those accounts.

2. We also get technical information when you use

When you use a website, mobile application or other internet service, certain internet and electronic network activity information gets created and logged automatically. This is also true when you use Here are some of the types of information we collect:


Log data: When you use, our servers record information (�log data�), including information that your browser automatically sends whenever you visit a website, or that your mobile app automatically sends when you�re using it. This log data includes your Internet Protocol address (which we use to infer your approximate location), the address of and activity on websites you visit that incorporate features (like the �Save� button�more details below), searches, browser type and settings, the date and time of your request, how you used, cookie data and device data. You can learn more about the log data we collect here.

Cookie data. We also use �cookies� (small text files sent by your computer each time you visit our website, unique to your account or your browser) or similar technologies to get log data. When we use cookies or other similar technologies, we use session cookies (that last until you close your browser) or persistent cookies (that last until you or your browser delete them). For example, we use cookies to store your location preferences or other settings so you don�t have to set them up every time you visit Some of the cookies we use are associated with your account (including information about you, such as the email address you gave us) and other cookies are not).

Device information. In addition to log data, we collect information about the device you�re using on, including the type of device, operating system, settings, unique device identifiers and crash data that helps us understand when something breaks.

Clickstream data and inferences. When you�re on, we use your activity�such as which pages you click on, Collections you create, and any text that you add in a comment or description�along with information you provided when you first signed up and information from our partners and advertisers to make inferences about you and your preferences. For example, if you create a collection about travel, we may infer you are a travel enthusiast. We may also infer information about your education or professional experience based on your activity when you link your account to accounts you have with third parties like Facebook or Google.

Our partners and advertisers share information with us

We also get information about you and your activity outside from our affiliates, advertisers, partners and other third parties we work with. For example:

Some websites or apps use features and tools.� If so, we collect log data from those sites or apps to ensure that Privacy policies are adhered to.

Online advertisers or third parties share information with us to measure, report on or improve the performance of ads on, or to figure out what kinds of ads to show you on or off of This includes information about your visits to an advertiser's site or purchases you made from them, or information about your interests from a third-party service, which we might use to help show you ads. Learn more about the types of information advertisers or other third parties share with us.

What we do with the info we collect:

We�re committed to showing you content that�s relevant, interesting and personal to you. To do that, we use your information to provide and improve your experience, including:

Identify you when you use

Recommend Collections, Collections, topics or categories you might like based on your activity on For example, if we see you�re into cooking, we may suggest food-related Collections, Collections or people that we think you might like, or show you food-related ads.

Respond to your questions or comments:

We have a legitimate interest for using your info in these ways. It's fundamental to what we do at and necessary in order to make and its features relevant and personalized to you.

We also have a legitimate interest in making safe and improving our product features so you keep finding the inspiration you want. We all benefit when we use your information to:

Suggest other people who have similar interests. For example, if you follow interior design Collections, we may suggest interior designers that you might like.

Help your friends and contacts find you on, if you agree to this in your settings. For example, if you sign up using a Facebook account, we can help your Facebook friends find you on when they first sign up for Or people can search for your account on using your email.

Work with law enforcement and keep safe. We may get requests for account information from law enforcement authorities like the police or courts. To find out more about how we respond to law enforcement requests, please see our Law Enforcement Guidelines.

Review your messages on to detect activity that poses a risk to the safety of you, our community and/or members of the public.

Conduct analytics and research on who is using and what they are doing. For example, by logging how often people use two different versions of a feature on, we can understand which version is better.

Improve and offer new features

Advertise products and services to you on other sites. You can choose for us not to share your information with other sites to personalize those ads as described in the �Choices you have about your information� section below.

Send you updates (such as when certain activity, like saves or comments, happens on and news by email or push notification, depending on your settings. For example, we send weekly updates that include Collections you may like. You can decide to stop getting these notifications by updating your settings.

We have a legitimate interest in delivering ads that are relevant, interesting and personal to you in order to generate revenue. To further these interests we use the information we collect to:

Decide which ads to show you:� For example, if you show an interest in camCollectionsg tents on, we may show you ads for other outdoor products. We customize the ad content we show you by identifying your interests based on your onsite and offsite activities, as well as by using information we receive from ad partners or other third parties. Where we use cookies to identify your offsite interests, we�ll get your consent where we need to. Where ad partners or other third parties share information with us about you, we rely on the consent they already obtained.

Tell our ad partners how their ads are doing, and how to make them better. Some of this information is aggregated. For example, we would report to an advertiser that a certain percentage of people who viewed a Promoted Collections went on to visit that advertiser's site. In other instances, this information isn�t aggregated. For example, we would let an advertiser know that a particular Promoted Collections has been saved by certain people. To find out more about reporting on ads please visit the Help Center.

We have a legitimate interest in using information we collect to customize your experience based on your offsite behavior. For example, if you visit websites that sell electric guitars, we may suggest guitar Collections to you. When we identify your interests based on your offsite behavior with cookies, we will obtain any consent that we may need. To find out more about how we use cookies, please see our Cookie Policy.

In addition to the specific circumstances above, we�ll only use your information with your consent in order to:

Allow searching with photos. For example, if you take a photo of a pair of shoes or a piece of furniture you like, you can ask us to show you similar items. You can opt in to this in your device operating system settings.

Send you marketing materials by email, text, push notification or phone call depending on your account or operating system settings. Each time we send you marketing materials, we give you the option to unsubscribe.

Identify your precise location and customize the content we show you. For example, if we know that you�re near a retailer we may show you that retailer�s Collections that may be of interest to you. You can opt in to this in your device operating system settings.

Tell our ad partners how their ads are doing using the Tag. The Tag (a piece of code an advertiser puts on their site) delivers insights to us and our ad partners about actions that a person takes on their website after viewing an ad on To learn more about the Tag, please visit the Help Center.

We�ll also rely on your consent where we use cookies to:

Identify you across different browser sessions. This means if you log into from your phone (or any device), we'll remember that you're you and then you won't need to enter your login details each time you visit

Show you ads you might be interested in. We use cookies to identify your interests based on your offsite activity. We do this for people currently using and for new folks, and it helps us customize how you get started on

To find out more about how we use cookies, and your choices about how we use them, please see our Cookie Policy.

Transferring your information Collections is a worldwide service. By using this product or related services, you authorize us to transfer and store your information outside your home country, including in the United States, for the purposes described in this policy. The privacy protections and the rights of authorities to access your personal information in such countries may not be equivalent to those of your home country.

See the section for EEA Residents to learn more about data transfers to and from that region.

Choices you have about your info

Our goal is to give you simple and meaningful choices regarding your information. If you have a account, many of these controls are built directly into or your settings. For example, you can:

Edit information in your profile at any time, decide whether your profile is available to search engines, or choose whether others can find your account using your email address.

Link or unlink your account from other services (like Facebook, Google or Twitter). For some services (like Facebook), you can also decide whether or not to publish your activity to that service.

Edit Private Collections settings: Private Collections are visible to you and other collaborators in the Collections, and any collaborator may choose to make the Collections available to anyone else. For example, another collaborator can invite someone else to the Collections, make the Collections available to an app they use to view, or even just take an image from the Collections and email it to their friends.

Choose whether will be customized for you using information from other websites or apps. If you have a account and want to control how your offsite data is used to tailor your experience, you can visit your settings and update your �Personalization� preferences.

Choose whether ads delivered to you on other platforms, sites or apps are customized using information about your account activities. You can control this by visiting your settings and updating your �Personalization� preferences.

Choose whether shares information about your activity on for ads performance reporting. You can control this by visiting your settings and updating your �Personalization� preferences.

Close your account at any time. When you close your account, we�ll deactivate it, remove your Collections and Collections from and delete your account data.

We also support settings such as Limit Ad Tracking in iOS, Ads Personalization in Android devices as well as Do Not Track in browsers. Learn more about how Do Not Track affects our collection and use of data collected off of

You also have choices available to you through the device or software you use to access For example:

        The browser you use lets you control cookies or other types of local data storage.

        Your mobile device lets you choose how and whether your precise location, photos, contacts and other data is shared with us.

To learn more about these choices, please see the information provided by your device or software provider.

How and when we share information

Anyone can see the Public Profiles and Collections you create and p you give us. We also make this public information available through what are called APIs (basically a technical way to share information quickly). For example, a partner can study what their most popular Collections are or how their Collections are being shared on by using a API. We also share your information with:

Other services, to enable you to sign up for or log in to, or when you decide to link your account to those services, like Facebook or Google, or when you publish your content on to them. For example, if you choose to publish your Collections to Facebook or Twitter, then information about that content will be shared with Facebook or Twitter.

Services we use to market to you on sites and apps other than, such as Facebook Ads, Google Marketing Platform, Microsoft Advertising, LinkedIn Advertising, The Trade Desk and others from time to time. You can opt-out of sharing with such advertising services in your settings.

Online advertisers and third-party companies that we or they use to audit or improve the delivery and performance of ads or content on websites and apps (for example, through Google Analytics). This includes us sharing the Collections or ads you were shown on and whether or how you engaged with those Collections or ads, or other information about your activity on Learn more about how we share information with online advertisers. To learn more about third-party companies that analyze ad performance, please visit our Help Center.

Third-party companies, service providers or individuals that we employ to process information on our behalf based on our instructions and for the purposes described in this Privacy Policy. For example, we share data with security consultants to help us get better at identifying spam. Some information we acquire may be collected by third-party providers on our behalf.

Law enforcement agencies or government agencies. We only share information if we believe that disclosure is reasonably necessary to comply with a law, regulation or legal request; to protect the safety, rights, or property of the public, any person, or; or to detect, prevent, or otherwise address fraud, security or technical issues.

Our wholly-owned subsidiaries and affiliates. If we were to engage in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding that involves the transfer of the information described in this Policy, we would share your information with a party involved in such a process (for example, a potential purchaser).

How long we keep your information

We keep your information only so long as we need it to provide Service to you and fulfill the purposes described in this policy. This is also the case for anyone that we share your information with and who carries out services on our behalf. When we no longer need to use your information and there is no need for us to keep it to comply with our legal or regulatory obligations, we�ll either remove it from our systems or depersonalize it so that we can't identify you.

Our policy on children�s information

Children under 13 are not allowed to use If you are based in the EEA you may only use if you are over the age at which you can provide consent to data processing under the laws of your country. If you are a parent and you learn that your child is using and you don't want them to, please contact us.

Your options

You have options in relation to the information that we have about you. To exercise these options, please visit your account settings and, if you still need help, our Help Center.


Request access to the information we collect and hold about you: We'll usually share this with you within 30 days of you asking us for it through our Help Center.

Have your information corrected or deleted: You can update your information in your profile or delete your data by closing your account.

Object to us processing your information: You can ask us to stop using your information, including when we use your information to send you marketing emails or push notifications. If you opt out of receiving marketing messages from us, we may still send you updates about your account, such as when someone comments on one of your Collections.

Have the information you provided to us sent to another organization, where we hold this information with your consent or for the performance of a contract with you, and, where it's technically feasible for us to do so.

Request more details about the information we collect and how and why we use and share it.

We will not discriminate against you if you choose to exercise your options related to your personal information. We work to be clear with you about your options and the consequences of exercising certain options. If you have questions, please contact us. will shortly comply with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union to the United States. has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, please visit the Privacy Shield website.

California residents

The California Consumer Privacy Act (CCPA) requires us to disclose categories of Personal Information we collect and how we use it, the categories of sources from whom we collect Personal Information, and the third parties with whom we share it, which we have explained above.

In the preceding twelve months, we have collected Personal Information from you, your devices, our partners, third parties, and from categories of sources otherwise described in this Privacy Policy.

We are also required to communicate information about rights California residents have under California law. You may exercise the following rights:

Right to Know and Access: You may submit a verifiable request for information regarding the: (1) categories of Personal Information we collect, use, or share; (2) purposes for which categories of Personal Information are collected or used by us; (3) categories of sources from which we collect Personal Information; and (4) specific pieces of Personal Information we have collected about you.

Right to Equal Service: We will not discriminate against you if you exercise your privacy rights.

Right to Delete: You may submit a verifiable request to close your account and we will delete Personal Information about you that we have collected.

We do not sell the Personal Information of our users.

For more information about these rights, please see �Choices you have about your info� above, and to exercise them, please visit our Help Center or contact us at In order to verify any request, you may need to log in to your account or respond to an email verification request.

We collect the following categories of Personal Information and in the preceding 12 months, we have disclosed these categories of Personal Information for a business purpose to affiliates, service providers and third parties:

        Identifiers, such as your name, username, email address, phone number, unique device identifiers, and your IP address

        Personal characteristics protected by law, such as your gender and age

        Commercial information, such as purchases made, and payment information

        Internet or electronic network activity information, such as information about your device and your use of our Services

        Geo-location data, when shared through your device settings or photos

        Electronic, visual, or similar information, such as your profile picture or photos

        Professional or employment information when you link your account to other accounts

        Inferences we draw or derive about users, such as your interests or preferences

        Other information you provide, such as your bio, Collections, and comments

We use and disclose this information for the business purposes described in this policy, including to: audit our Service, detect security incidents and prevent fraud, debug and repair errors, maintain your account, provide customer service, process or fulfill orders, conduct research and development and other activities to improve our Service, show advertising, market our Services, and understand how users interact with our Services.

How we make changes to this policy

We may change this policy from time to time and if we do, we�ll post any changes on the web page. If you continue to use after those changes are in effect, you agree to the new policy. If the changes are significant, we may provide a more prominent notice or get your consent, as required by law.

Contact us

The best way to get in touch with us or to exercise your options described above is through the Help Center. You can contact Inc. at 662, 11 A main, 5th Block, Jayanagar, Bangalore 560041

Effective Date July 1, 2020

Last updated July 1, 2020